Here’s How To Make Your Raw Denim Last Forever


Fact: Buying raw denim can be expensive. But it’s an investment in jeans that will last. Plus, there will never be another pair like your pair.

The trick is making this investment last. When it comes to raw denim, you’ll definitely get your money’s worth. You just need to know how to care for your new jeans. So how exactly do you do that? Great question.

Here are some care essentials that will help make sure your raw denim jeans outlast you. 


Whether you choose to soak your denim before wearing is up to personal preference. It's no big deal if you opt to skip this step; the biggest reason for choosing to soak your denim is to remove some of the wax and starch in the jeans.

How To Soak Your Raw Denim
Tellason recommends the following method for soaking your denim:

  1. Fill a tub with water (cold water for sanforized, hot for unsanforized)
  2. Turn your jeans inside out and fully submerge your jeans in the water. If parts of your denim float to the surface, put some weight over it.
  3. Let your denim soak for one to two hours. The water might look kind of murky afterwards but don’t worry, your denim is fine.
  4. Take your denim out of the tub and squeeze the excess water out
  5. Air-dry your denim. The denim will still be rigid, but will break in quicker now that the starch has been removed.

Another reason to soak your denim before wearing is to reduce the transfer of the indigo dye to other surfaces or fabrics, a side effect known as crocking. To reduce crocking, fill a tub with cold water, one cup of white vinegar, one cup of sea salt and soaking the sunken jeans for one hour. Rinse in cold water and, as always, air dry.

To help get a great fit that really conforms to your body, put on the jeans when they’re damp and wear them until they’re dry.


Unlike your typical pair of jeans, raw denim has never been washed before. This means you’ll need to take extra care when washing your own. There are different techniques for washing to preserve different elements of the denim.

There’s one serious perk with washing raw denim: you hardly have to do it. Wait as long as you can (at least 3-6 months) before your first wash. After that, you’ll only want to wash 1-2 times a year. If you’re not picky about maintaining the color, you can wash more. That comes down to personal preference.

The overarching rule is this: wash your denim cold, inside out on the delicate cycle and always air dry. Air drying helps the jeans retain the custom fit you obtain through months of wear.

There are lots of different methods you can try when washing raw denim. This post goes into way more detail on when and this one discuss how to wash your denim if you're interested in learning more to learn more.

Ready to make the purchase? Check out our raw denim collection here or stop by the store to try ‘em out.